What Are Backlinks & Building Them in 2023

12 minutes read

What Are Backlinks & Building Them in 2023

If you’re new to SEO, you may have heard the term “backlinks” tossed around a ton. In any case, you may have these questions in mind, what are they, and for what reason say they are significant? Here, we’ll investigate the intricate details of backlinks, how to assess them for quality, and how you generate backlinks for your website.

What Are Backlinks?

Backlinks are fundamentally when a site on the web connects to your site. It tells web indexes that your website is worth linking to and has applicable data on the word which is hyperlinked.

Think about it along these lines – envision you’re at a party and somebody acquaints you with their friend. They say, “Hello, you got to meet my friend, he knows a great deal about Search engine optimization!” That acquaintance is like a backlink to your site. The friend is vouching for you, saying you’re a specialist in your field.

Essentially, when another site connects to your site, it resembles a demonstration of positive support from that site. It tells web indexes that your site is significant and dependable. This can assist with further developing your site’s web search tool rankings, making it more straightforward for individuals to find your site when a user on the web types a keyword.

Importance of Backlinks

Backlinks are an important part of SEO, as they give signals to search engines that other websites consider your content important and worth connecting to. This can lead to improving rankings on search engine results pages (SERPs), which in turn can drive more traffic to your website.

Here are some more benefits of backlinks:

1. Building relationships:

 Building backlinks requires outreach and building relationships with other websites. This can lead to possible collaborations and partnerships in the future.

2. Boosting social signals:

When your content is shared on social media, it can prompt more backlinks and social signals which can decidedly improve your website’s rankings.

3. Diversifying traffic sources:

Relying exclusively on one traffic source, like web indexes, can be unsafe. Backlinks can assist with enhancing your traffic sources and acquiring traffic from different sources.

4. Staying ahead of competitors:

 Backlinks are a key factor in determining search engine rankings, so having a strong profile can assist you with stay ahead of your competition in web crawler results in pages (Google)

What's the Difference Between a Link and a Backlink?

To put it in simple terms a link is like a road that can take you to different places on the internet. A backlink is a road that leads back to your own website. It’s like having a map with a road leading to your house – it helps people find you and tells search engines that your website is worth visiting. So while all backlinks are links, not all links are as helpful as backlinks in boosting your website’s visibility and credibility.

For example, A link is like a road sign that tells you where to go. It could say “Visit Website” or “Read More”. At the point when you click on that link, it takes you to another page on your website. 

While a backlink is a road that leads to your website. When someone else puts a link on their website that leads to your website, that’s a backlink. It’s like a road that brings people to your doorstep.

What's Backlink Authority and How Is It Determined?

Backlink authority is a like review report which tells users how credible your website is. Just like in the real world, if a website has a lot of well-respected people vouching for it, it’s going to have a higher level of authority.

Here are some factors that determine a website’s backlink authority:

  1. The number of high-quality backlinks:: Backlinks from sites need to be of quality and relevant to your industry or speciality will greatly affect your backlink authority.
  2. Relevance: Backlinks from websites that are relevant to your industry or niche will have a greater impact on your backlink authority.
  3. Anchor text: The text that is used in the backlink is important. If the anchor text is relevant to the content on the linked page, it will be seen as a more valuable backlink.
  4. Diversity: A diverse range of backlinks, including links from different domains and types of websites, can also contribute to a website’s backlink authority.

For example, let’s say you’re a food vlogger and a popular food magazine links to your website in one of their article about the best food blogs. That backlink would carry a lot of weight in terms of backlink authority because it’s a high-quality link from a relevant website in your niche.

Different Types of Backlinks in SEO

Different Types of Backlinks in SEO

1. Natural backlinks:

These are links that are earned naturally with no effort from your side. For example, if someone finds your website valuable and links to it from their website, that is considered to be a natural backlink.

2. Editorial backlinks:

 Editorial links are which are included in an article or blog post because they are relevant and provide value to the reader. For example, if you write an article about the benefits of yoga and include a link to a yoga studio’s website, that’s an editorial backlink.

3. Guest post backlinks:

 Links which are included in a guest post that you write for another website. For example, if you write a guest post for a fashion blog and include a link back to your Fashion house’s website, that’s a guest post backlink.

4. Forum backlinks:

 They are included in forum posts or comments. For example, if you participate in a discussion about a topic related to your website and include a link to your website in your comment, that’s a forum backlink.

5. Social media backlinks:

Links that are included in social media posts or profiles. For example, if you include a link to your website in your Instagram bio, that’s a social media backlink.

How to Evaluate Backlinks for Relevance

When evaluating backlinks for relevance, there are several factors to consider, including:

1. The authority of the linking website:

With regard to backlinks, quality over quantity is key. A backlink from a prominent website, for example, Hindustan Times or The New York Times, holds a higher significance than a backlink from a bad-quality site. This is on the grounds that web crawlers view higher-ranking sites as dependable and solid wellsprings of data.

2. The relevance of the linking website to your niche or industry:

Backlinks from websites that are relevant to your niche or industry are more valuable than backlinks from websites that are not. For example, if you own a pet store, a backlink from a popular pet blog would be more valuable than a backlink from a fashion blog.

3. The anchor text used in the backlink:

Anchor text is the clickable text that is used in a backlink. It’s important to use relevant and descriptive anchor text that accurately reflects the content of the page being linked to. For example, if you’re linking to a blog post about dog grooming, the anchor text should say something like “dog grooming tips” rather than “click here.”

4. The context surrounding the backlink:

The context of a backlink refers to the text and images that surround the link. It’s important for the context to be relevant to the content being linked to. For example, if you’re linking to a blog post about cat food, the surrounding text should also be about cat food, rather than something unrelated like car maintenance.

By considering these factors when evaluating backlinks, you can ensure that you’re building a high-quality backlink profile that will help improve your website’s search engine rankings and drive more traffic to your site.

Building Your Initial Backlinks

When you’re creating or building those first few backlinks, it’s important to remember patience is key as it is quite tiresome & challenging. You need to start off small & build momentum over time. Here are a few easy tips to help you get started:

1. Create valuable content while keeping quality as the main factor:

The content you create is the foundation for your website & is one of the many reasons why other websites will want to link to yours. You need to focus on making content which will provide value to your target audience, whether it’s through informational/educational blog posts, helpful videos like tutorials, or engaging infographics.

2. Reaching out to website owners:

Networking is a key factor for off-page SEO. You need to reach out to other website owners in your niche and ask if they would be willing to link back to your website by sharing a relevant blog. Make sure you personalize the message in your email and explain why your blog would be a valuable resource for their audience.

3. Write guest posts:

 A great way to build backlinks is by guest posting, you can do this by reaching out to relevant websites with good domain authority in your niche. You can google websites that are present in your niche & accept guest posts. Draft them an email & offer to write a blog on a relevant topic hyperlinking all relevant keywords to your website. Additionally, you can also include a link back to your website in the bio of the author.

Remember, building backlinks takes time and effort, but it is worthwhile if done right. The more high-quality backlinks you have pointing to your website, the more likely it is to rank higher on the search engine results pages (SERPs).

Setting Up Your Outreach Campaigns

Outreach is a key component of building backlinks. When reaching out to other website owners. To set up a successful outreach campaign, there are a few more things to keep in mind:

Research your target websites: Before you start reaching out, take some time to research the websites you want to target for backlinks. Make sure they are relevant to your niche and have a decent domain authority.

Use different types of outreach: Don’t rely solely on email outreach. You can also reach out through social media platforms, like LinkedIn or Twitter, or through forums and discussion boards related to your industry.

Follow-up: Don’t be afraid to follow up with website owners who haven’t responded to your initial outreach email. A polite follow-up message can help remind them of your request and increase your chances of getting a response.

Offer value: When reaching out to other website owners, focus on what you can offer them in return for a backlink. This could be anything from a guest post on your website to a shoutout on your social media channels.

By keeping these tips in mind and staying persistent, you can set up a successful outreach campaign and start building valuable backlinks for your website.


Now that you have a better understanding of what backlinks are and how to build them, it’s time to put that knowledge into action.

Here are some action items to get you started:

  1. Use tools like Ahrefs, Moz, or Majestic to evaluate your current backlink profile and identify areas for improvement.
  2. Always try to create high-quality content on your website so that other websites want to link back. Once you reach out to relevant website owners and bloggers you can ask them to link to your content mentioning how useful your blog is to their content
  3. You can also participate in online communities & relevant forums around your niche by and try to include links to your website in your profile or comments.
  4. As mentioned earlier you can also setup outreach campaigns & add personalized emails which focus on building relationships with relevant websites and bloggers.

In conclusion, building backlinks is an important part of an effective Off-Page SEO strategy. It requires consistent effort to work efficiently. So try to focus on creating high-quality content, & evaluate relevant backlinks if you want to rank higher. By being consistent with these 2 elements you can definitely improve your website’s ranking and visibility in search engine results pages (SERPs)

Remember, building high-quality backlinks takes time and effort, but if done right it can help you increase traffic and rank better on search engines. So, get started today and watch your website grow!

If you have any questions if you have questions in the comments below.

If you’re looking for marketing services then you get started with us today. Kickstart your online journey with Itzfizz.

Frequently Asked Questions (FAQ) :

How do I get backlinks?

One of the easiest ways is by creating high-quality content on your website which offers value so others want to link back to it. Additionally, you can participate in online communities and forums relevant to your niche and include links to your website on your profile/comments. Lastly, you can reach out to relevant websites and ask them to link to your content conveying how valuable it is to their article/blog. We recommend using the SEM Rush backlink tool or Postaga as well to automate this process.

Can I buy backlinks?

Buying backlinks is not recommended because it violates Google's Webmaster Guidelines and can result in penalties. It is important to focus on creating high-quality content and building relationships with other website owners and bloggers to obtain backlinks naturally.

What is a backlink in SEO?

A backlink is basically any link which connects one website to another website in the form of a hyperlink. In SEO, backlinks are significant because they send a signal to search engines that websites consider your content to be valuable and relevant for a specific topic. Backlinks can improve a website's ranking and visibility in search engine results pages.

How do backlinks help in SEO?

Backlinks help in SEO by signalling to search engines that your website is valuable and relevant. When other websites link to your content, it shows search engines that your content is trustworthy and authoritative. This can lead to improved rankings and visibility in search engine results pages.

What is Web 2.0 vs Web 3.0 in SEO?

Web 2.0 refers to websites that allow user-generated content, such as social media platforms and blogs. Web 3.0, on the other hand, refers to the evolution of the web to a more intelligent and connected network. Both Web 2.0 and Web 3.0 can be used for SEO purposes, but they require different strategies.

What are the types of backlinks?

There are several types of backlinks, including dofollow, nofollow, contextual, guest post, editorial, and image backlinks. Each type has its own benefits and drawbacks, and a well-rounded backlink profile will have a mix of different types.

How many backlinks can a website have?

There is no specific number of backlinks that a website should have. The quality and relevancy of the backlinks are more important than the quantity. It is better to focus on obtaining high-quality backlinks from authoritative websites rather than obtaining a large quantity of low-quality backlinks.

Can I use Fiverr to generate backlinks?

Using Fiverr to generate backlinks is not recommended because many of the services offered on the platform violate Google's Webmaster Guidelines and can result in penalties. It is important to prioritize white-hat SEO tactics and avoid using spammy or black-hat tactics to obtain backlinks
About Author
Mohammed Faizan N - Digital Marketing Consultant at Itzfizz

Digital Marketing Consultant with over 5+ years of experience in building, maintaining, and running successful digital marketing campaigns. Proficient at creating and executing client-centred, successful campaigns on social media, aimed at improving brand recognition and online visibility on Google with proven SEO strategies. I’ve helped brands rank for competitive keywords on Google and build an online presence on Social Media.

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