How To Use Long-Tail Keywords To Improve Your SEO

13 minutes read

How To Use Long-Tail Keywords To Improve Your SEO

Table of Contents:

  1. What are Long-Tail Keywords?
  2. Why are Long-Tail Keywords important?
  3. How to Use Long-Tail Keywords 
  4. How to Find Long Tail Keywords?
  5. Tools to Find Long-Tailed Keywords
  6. Conclusion
  7. Frequently Asked Questions

Tired of getting lost in the ocean of search engine results? It’s difficult to stand out when everyone is fighting tooth and nail for that top spot. But here’s a little secret: if you want to stand out from the crowd and be heard, you need to think outside the box when it comes to your search phrases. And Long-tail keywords are the simple solution to your problem.

In this blog post, we’ll go over the effectiveness of long-tailed keywords and how they can drastically enhance your SEO approach. The days of fierce competition over single-word search terms are over. Now is the time to switch gears and focus on lengthier, more precise sentences that will make your website pop. But first, what are long-tail keywords and why should you care about them?

What are Long-Tail Keywords?

Long-Tail keywords are long, specific words that people enter into search engines when they want something specific. You can reach a highly targeted audience that is more likely to convert by focusing on these particular searches.

Imagine you want to buy a smartphone. Do you simply input “smartphone” into Google and hope for the best results? No. Instead, you type in something like “Best Smartphones under Rs 15,000” or “Best Smartphones with 128GB storage”. 

Focusing on these kinds of phrases will make all the difference in your SEO game. An example of a generic keyword is “tomato” but “How to grow tomatoes at home” is a long-tail keyword.

What are Long-Tail Keywords

Here, “How to grow tomatoes at home” has a lower search volume but it has a lower keyword difficulty and is therefore easier to rank.

Why are Long-Tail Keywords important?

Long tail keywords may not get as much attention as their shorter counterparts, but they are equally as important! Allow me to tell you how long-tail keywords can benefit your business:

i) Less Competition: Long-tail keywords have less competition since they are more focused and targeted. When compared to broader, general keywords, they are less competitive. Therefore, you can create your own specialty and differentiate yourself from the competition by using long-tail keywords.

ii) Higher Conversion Rates: When someone searches a long tail keyword it means they have something specific in mind. You can draw people to your website who are more likely to become clients or take the necessary action by focusing on these keywords. It’s like handing them the precise thing they want on a silver platter!

iii) Relevance: Using long-tail keywords enables you to match your content to user searches in a better way. You may make sure that your website is effective by using these precise terms in your content.

iv) Improved Search Engine Rankings: Ranking for short keywords might be challenging, but long-tail keywords present a fantastic chance. Higher ranks in search engine results are simpler to acquire when there is less competition. As a result, you can move up the search rankings and become more visible by focusing on long-tail keywords.

v) Enhanced User Experience: Long-tail keywords assist you in writing content that specifically responds to the wants and demands of your target audience. Visitors may now readily discover the information they need, which enhances their overall website experience. 

vi) Long-Term Benefits: Long-tail keywords encompass a wide range of variations and specialised queries, therefore they frequently have a higher search volume when combined. You may lay a strong basis for long-term SEO success by constantly targeting and optimising for long-tail keywords.

vii) Voice Search Optimisation: Long-tail keywords have become even more important with the emergence of voice assistants like Siri and Alexa. When conducting voice searches, people frequently employ natural language, which results in longer, more conversational queries. You may capitalise on the expanding voice search market and draw visitors from voice searches by adding long-tail keywords to your content.

How to Use Long-Tail Keywords

You can think of long-tail keywords as mini SEO spells that can do wonders for your site’s exposure. If you’re ready to tap into their potential and step up your SEO efforts, here are some helpful hints for incorporating long-tail keywords into your content:

Know Your Audience

Knowing who you’re writing for will help you zero in on the best long-tail keywords. Think like your target audience and try to anticipate the kinds of terms and searches they would use to find content on your site. The success of your long-tail keywords increases as your knowledge of their wants and demands grows.

Conduct Keyword Research

To discover potential long-tail keyword ideas, use a keyword research tool like Google’s Keyword Planner, SEMrush, or Moz. Try to choose terms that get a fair number of searches yet have less competition. If you can hit that sweet spot, you’ll have a far better chance of climbing the search engine rankings.

Be Specific

Rather than going after generic terms like “shoes,” narrow your focus. Long-tail keywords are a great way to get your business seen online; for instance, if you offer women’s running shoes, you could use phrases like “best women’s running shoes for high arches” or “affordable lightweight running shoes for beginners.” More detail means a better fit between your content and the user’s intent.

Use Long-Tail Keywords Wherever Possible

The next step is to strategically place your long-tail keywords throughout the text. But don’t go crazy with it! Search engines like Google and Bing are savvy enough to spot keyword stuffing. Prioritize the organic incorporation of your long-tail keywords into your content’s headers, subheadings, and body. Aim for a flow that keeps the reader interested and engaged.

Create Good Content

Making excellent content with long-tail keywords won’t help if your writing is weak. Use the keywords you’ve selected together with material that is helpful to the reader. When people read and enjoy your material, they stick around, tell their friends about it, and return for more. That’s the key to attracting devoted fans.

Monitor and Optimise

SEO, including the use of long-tail keywords, is an ongoing effort. Use services like Google Analytics to track how well your website is doing. Determine which of your long-tail keywords are producing the most clicks and sales. Make adjustments to your content, test out alternative versions of your keywords, and see what your readers respond to best.

Maintain Currency

As times change and people’s search habits shift, so should your approach to long-tail keywords. Keep up with the latest happenings in your field, monitor emerging trends, and modify your writing accordingly. By monitoring the market, you can find untapped niches that are perfect for long-tail keyword targeting.

How To Find Long-Tail Keywords

How To Find Long-Tail Keywords

It can feel like digging for treasure while looking for long-tail keywords, but with the appropriate strategy, you can unearth a gold mine of highly valuable terms. Here are a few ways in which you can find highly valuable long-tail keywords:

i) Brainstorm: First, come up with a list of broad, niche-related keywords to use in your brainstorming session. Consider the terms people would use to find content, resources, and providers in your field. Take notes on these rough concepts to work from.

ii) Use Keyword Tools: Google’s Keyword Planner, SEMrush, Ahrefs, and Ubersuggest are a few of the keyword research tools you can use. Just type in your broad search terms and see what comes up. Try to use fuller, more descriptive terms that fit your subject matter and audience.

Use Keyword Tools

iii) Analyse Related Searches: Always take note of Google’s related searches for your search queries after you type them into the search bar. In many cases, these suggested terms include 

lengthy phrases. Pay attention to these recommendations because they may provide hints as to what people are actually looking for.

Analyse Related Searches

iv) Check Out Forums and FAQ Sites: Check out Quora or niche-specific communities online where people ask and answer questions. Take note of the tone of their questions and the terms they employ. Discovering long-tail keywords suggested by your target audience might be easy on these platforms.

Check Out Forums and FAQ Sites

v) Analyse Competitor Websites: Examine the websites of your rivals and learn what kinds of keywords they are using. You can research the organic keywords your competitors are using with the help of tools like SEMrush and Ahrefs. Investigate the long-tail keywords they are successfully ranking for, and think about how you may use such terms in your own content.

vi) Use Google Trends: Take advantage of Google Trends, which may tell you when certain search terms peak in popularity. Find in-demand long-tail keywords by researching current trends and popular search terms.

vii) Think Like Your Audience: Think about what your audience is trying to accomplish when they conduct a search. Is it because they want to learn something, have something fixed, or buy something? By gaining insight into user motivation, you can locate specific long-tail keywords that meet their requirements.

viii) Refine and Evaluate: Sift through your long-tail keyword list and pare it down based on factors like search volume, competitiveness, and relevance. If you want to improve your search engine rankings, you should target phrases that have a reasonable amount of monthly searches but less competition.

ix) Test and Infer: Implement your selected long-tail keywords into the content and evaluate their effectiveness. See which keywords are bringing people to your site and resulting in sales by monitoring your analytics. Your long-tail keyword approach should be constantly assessed and adjusted in light of new information.

Tools to Find Long-Tailed Keywords

a) Google Keyword Planner

Google Keyword Planner is the industry standard for keyword research tools and an excellent place to start. It offers information on keyword suggestions, search traffic, and competition. Just type in your seed keywords, and Google will use its wizardry to generate a ton of long-tail keyword possibilities.

b) SEMrush

SEMrush has your back if you’re seeking a strong all-in-one SEO tool. Beyond keyword research, it provides other services like backlink monitoring and competition analysis. Investigate long-tail keywords, associated terms, and even search engine user inquiries with SEMrush’s Keyword Magic Tool.

c) Ahrefs

Another excellent tool with extensive keyword research capabilities is Ahrefs. Their Keywords Explorer tool uses search volume, keyword difficulty, and even SERP research to help you find long-tail keyword prospects. Explore your niche thoroughly to find undiscovered opportunities that your rivals may have overlooked.

d) Ubersuggest


Ubersuggest provides keyword suggestions together with data on search volume, competitiveness, and cost per click (CPC). It works great for discovering long-tail keywords, and it also provides content recommendations and backlink data to assist you enhance your SEO strategy.

e) Answer the Public

Answer the Public

Answer the Public is a great place to find out what questions your ideal customers have.

Inputting a term generates a mind map containing related comparisons, prepositions, and questions. Long-tail keywords that specifically address consumer needs can be discovered with the use of this tool.

f) Google Trends

Keep up with the times by using Google Trends. Trending subjects, popular searches, and similar questions can all be investigated. Find new long-tail keywords and adapt your content to current search trends to maintain relevance and attract readers.

g) Forums and online communities

Never underestimate the value of face-to-face communication. Pay a visit to discussion boards, online communities, and social media groups frequented by your ideal customers. Take the time to hear them out and address their issues. Conversations like these might elicit suggestions for long-tail keywords from your target audience as they type.

h) Your Audience

Long-tail keyword ideas can be gleaned most effectively from your existing customer base. Communicate with the people who visit your site, who follow you on social media, and who buy from you. Get them to comment, ask questions, and reveal their struggles. Long-tail keywords suited to their demands can be derived from their language and search queries.


Finally, my SEO-savvy pal, you got it all figured out! This long-tail keyword journey concludes here. We’ve covered all the bases when it comes to optimizing your website with long-tail keywords. 

You should now realize the value of long-tail keywords in boosting your SEO performance. There will be less rivalry and more conversions, relevance, search engine rankings, user experience, long-term advantages, and even voice search capability thanks to these tiny nuggets. They are the magic ingredient that will propel your site to the top of search engine results and grab the attention of your intended audience.

Now set out on your adventure using long-tail keywords. Learn who you’re writing for, give careful thought to your topic, produce work of high quality, and fine-tune your optimisation. Keep the user in mind at all times. Give them what they want, solve their problems, and convince them why they should visit your website instead of others.

It’s time to put your newfound wisdom into practice now that you’ve learned the ropes. If you want your website to succeed, you need to enter the world of long-tail keywords and compete using them. I hope that the long-tail keywords always work in your favor and that your SEO efforts go well.

Frequently Asked Questions (FAQ) :

Do meta tags and descriptions support long-tail keywords?

Absolutely! It's a good idea to use long-tail keywords in your site's meta tags and descriptions. Web page visibility and search engine rankings can be enhanced by including pertinent long-tail keywords. Write engaging meta titles and descriptions that convey the intended meaning of the content and organically incorporate long-tail keywords. These elements serve as a sneak peek for those using search engines, so make sure you put the user's needs first while optimising them.

Do I need to prioritise long-tail keywords over short-tail ones?

Long-tail keywords are useful because they allow you to target specific user intent at lower competition and with higher conversion rates. Short-tail keywords, on the other hand, can bring in more people and increase traffic. It is advised to combine the two types of keywords in a balanced way. Determine the best combination of long-tail and short-tail keywords that support your SEO goals through thorough research.

Do all websites benefit from using long-tail keywords?

Depending on the industry, niche, and intended audience, long-tail keywords may be useful for a broad variety of websites. Though long-tail keywords tend to yield better results for most websites, a combination of long-tail and short-tail keywords may be necessary in highly competitive marketplaces. To discover the most effective keyword strategy for your website, you must first undertake extensive keyword research, examine the search behaviour of your target audience, and evaluate your competition.

When using long-tail keywords, are there any potential hazards or mistakes to watch out for?

Although long-tail keywords have several advantages, it's crucial to be aware of any dangers or traps. Over-optimization is one prevalent mistake, where websites use long-tail keywords excessively in their content, resulting in unnatural and spammy-sounding material. Both the user experience and search engine rankings may suffer as a result. The risk of concentrating just on long-tail keywords while ignoring broader, high-volume phrases that could generate large traffic is another. To address both specialised and generic search inquiries, it's critical to balance long-tail and short-tail keywords. Additionally, pay attention to keyword relevance and stay away from long-tail keywords with insufficient user intent or incredibly low search volumes. Always put the quality and readability of your content first while sparingly using long-tail keywords.

When optimising for long-tail keywords, how long does it usually take to see results?

Depending on the keywords' competitiveness, the quality of your content, the authority of your website, and other SEO criteria, the time it takes to see results might vary from a few weeks to several months. Keep in mind that search engine optimisation is an ongoing process; your efforts to provide useful content and optimise for long-tail keywords will pay off in the end.
About Author

Leeya is a passionate content writer intern at Itzfizz Digital, eager to apply her love for writing to the dynamic space of digital marketing. She is committed to honing her talents, taking on new challenges, and contributing to the agency’s aim of providing clients with great content and marketing solutions.

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